Motorex
Establishing front-of-shop brand presence for a trusted bike care line.
Client
Shimano / Motorex
My role
Design Engineer
Location
Palo Alto, CA
Challenge
Motorex is well-known in bike workshops but lacks strong visibility on retail shelves. They wanted a stronger brand presence in specialty bike stores. There, limited floor space and heavy competition make in-store positioning hard.
My Role
I managed the entire process: needfinding, sketching, CAD engineering, factory coordination, and client communication. I attended the Shimano Sales Conference in Irvine, CA to demo the prototype display and gather feedback.
Solution
I designed a modular floorstanding unit that displays 24 distinct product lines organized into their three-step bike care process. The shelves and hook array can also detach and hang on standard slatwall. That saves floor space while keeping the brand visible. Height-adjustable shelves leave room for future products. The result is a flexible, durable, long-term display system.
Please reach out for details.
